Levi’s Waterless innovation
This was interesting. It’s good that large manufacturing companies are thinking about all this.
SAN FRANCISCO (November 3, 2010) – The Levi’s®brand today announced its new Water<Less jeans – made using significantly less water. The average pair of jeans uses 42 litres of water in the finishing process. The Water<Less collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line.
“We challenged ourselves to operate at the intersection of style and sustainability. These Water<Less jeans have great styles and finishes, but are made with a lot less water,” said Erik Joule, Senior Vice President of Merchandising and Design of the Levi’s® brand. “We’re excited about the results we’ve achieved so far, and we know we can make an even bigger impact by applying this innovative thinking to other aspects of our production process.”
To read more go to http://greenreview.blogspot.com/2010/11/levi-brand-introduces-waterless-jeans.html
